We have all heard Einstein’s definition of insanity: doing
the same thing over and over expecting to get different results. As we usher in
a new year, most of us ponder the year just passed and consider what we might
do to make next year better. In my case, 2013 set a pretty low bar.
On the other hand, Jan and I did get a lot accomplished in
2013—things that had been put off for many years because they were stressful
and we dreaded them. As Brian Tracy says, “We ate the frog” this year, tackling
home repairs, etc… The many things that went wrong are probably not worth
mentioning.
If you follow my posts, you know that I believe life is
lived forward, but understood backward. Looking back, I have to admit that most
of what I did in terms of promoting my books last year did not work. I suppose
I could put a positive spin on it and say that the methods just haven’t had
time, but my instincts tell me that what I have been doing is not likely to
ever work for me.
I have attended many seminars and read many books on the
subject, but have not seen broad-based empirical evidence that social media is
efficient for promoting (selling) the type of books I write. Many (make that
most) strongly disagree with me and I certainly want to hear more arguments to
the contrary. But don’t bring me any more stories of outliers and flukes. I
have heard plenty of those. I want the same sort of statistics and proven
results that any company would use for launching or scrapping a product,
service, or marketing campaign.
I post a lot of book reviews to Amazon and Goodreads. I do
Facebook, Twitter, Pinterest, Google Plus, and many others. None very well,
however, because I simply don’t see that as the highest and best use of my
time. I think I understand why others do. But one thing seems sure—one must
seriously post to and read these sites to make them work. You can’t do it
halfway. Doing it right takes up a tremendous amount of time—time that I feel would
be better spent writing books that reflect my best efforts.
I enjoy writing blog posts, but I don’t enjoy posting them
to all of the social media sites. I like writing books more than Tweeting or
Pinning. And I like writing and reading print books more than e-books and
serial books. Now there are studies that show comprehension rates for
reading a print book is 30% higher than reading from a screen.
I sincerely hope
that the day of the print book is not gone. Woe to good books if it is. Will “curling
up with a good book” really be replaced with “curling up with a battery
operated gadget”? Will Tweeting ultimately destroy spelling and grammar? Will the style of blog posts become the style of good books?
I like taking the time to structure a novel, to edit and
revise it until I think it is a good as I can make it before showing it to
others. I feel the need to let it simmer in my mind and on the page before I
release it. I feel an obligation to myself and my loyal readers to do those
things.
Lest I sound elitist or grandiose, I am well aware of my limitations
and my low position as an unknown writer. That’s probably one of the reasons
writing requires so much concentration for me. With all that, errors are still
missed. And those errors will always be there.
I don’t write thrillers, science fiction, fantasy, suspense,
crime, romance or any of the genres that usually make up the bestseller lists. Home Light
Burning would fit on historical fiction shelves, but bookstores don’t have
a section for my other novels.
My protagonists are not cops, private detectives, doctors or
lawyers (not so far, anyway). There are no superheroes in my books, only
ordinary people handling extraordinary as well as normal problems many of us
face. I learn from how my characters deal with these problems and hope my
readers do the same. Elmer Kelton once said something like this, “Most Western
heroes are six-two and fearless. My heroes are five-nine and afraid.”
So far, all of my novels have been based on real events and
people. Most have a central theme, a symbol or two and lots of metaphors. I try
to put in subtle, positive messages.
Many say that all that is required for high book sales is to
write a good book. Nonsense. Some of the best books I have ever read failed to
sell well and many of the worst were best-sellers. Best- sellers are usually made by an organized
and efficient marketing campaign, the kind that can usually only be
accomplished by a large publisher. Other best-sellers have almost always
benefited from some type of unusual event or events.
I have found that I can only write the type of book I like
to read. And yes, I read many writers who do it better. Thanks to them for
setting the bar high so I have something to try and reach.
My readers have taught me so much. They are an eclectic
bunch, but have a lot in common. They like stories; they don’t like to be
manipulated with artificial hooks or too many flashbacks; they want almost no
flash-forwards; they want characters and events to be believable (that’s why I
base my books on reality); they don’t like to “work” to read a book and don’t
appreciate authors who sacrifice readability on the altar of literary style.
They like antagonists they can root against, but the bad guy
doesn’t have to reach the level of Hannibal Lecter. And they want at least one
character they can like and identify with—someone they can pull for.
I am grateful for all my readers, and yes, I wish there were
more of them.
I have my next novel almost ready for a team of early readers. I
continue to believe that one should pay attention to the little things in life,
because we may later learn that they are the big things. Stories are little
things that I consider really big things. I plan to continue telling them—even
if they are read only by a small but loyal audience.
Unless I am convinced
otherwise, I plan on changing things in 2014. If not, I would have to plead
insanity. I am just not sure what those changes should be. Maybe you could give
me some ideas.